Different-shaped ideas

Is it social? Or is it digital? A PR idea? Or guerilla?

Yes.

Different shaped ideas don’t fit neatly inside a box.

Which is why they stand out.

And get noticed amongst all the clamouring white noise.

Cannes Lion (Bronze) Clio Awards (1 Silver, 1 Bronze) Caples ( Gold, 2 Silver, 1 Bronze) Webby Awards IPA Effectiveness Awards (Best Small Budget, Bronze) APAC Effies Gold Spikes Asia Awards Grand Prix, 2 Gold, 1 Silver) Ad Stars (3 Bronze, 2 Crystal) AWARD Award (Bronze) WARC Award for Effectiveness (Gold) Effies (Bronze) Best in Show APAC SABRE Awards APAC Marketing Magazine PR Award (Gold) #3 Global Sabre Awards

Perimenopause.
No laughing matter.

A deep dive into blogs and forums revealed a stoic humour in the conversations women were having about perimenopause. This gave license to approach a deeply personal, difficult and often mystifying issue with a gentle levity and empathy.

D&AD Pencil (Wood) Cannes Lion (Bronze) Clio Awards (2 Silver) The One Show Awards (2 Bronze, 1 Merit) Caples (1 Silver, 3 Bronze) Spikes Asia (3 Silver, 1 Bronze)

AdNews Award (Small Budget Media Campaign) Effies (Bronze) Ad Stars Awards Grand Prix (Gold)

A sex talk from the Government?
Ick.

Most sex education campaigns are err, a major turn-off. Especially when it‘s about getting young, sexually active Australians tested for STIs. But getting the script and tone bang on and enlisting a young, Emmy nominated director, meant Beforeplay became one of the most successful government campaigns ever. Not ick.

Did someone say pop culture?

Agency people often talk about making work that becomes part of popular culture.

But the reality is, it rarely happens.

Although in the case of this long-running campaign for KFC it did.

Hahn SuperDry

Hahn SuperDry is not just for the thirsty, but for those with a thirst for life.

The ‘experience collectors’ platform contributed to a 14.8% growth in a declining market - which was a new experience for the brand.

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Stuff it.

The new brand platform for Storage King eschews the category tropes and cliches of cardboard boxes, clutter and cookie-cutter nuclear families and instead celebrates the freedom that lies on the other side of storage - the room to move, to travel, start a side hustle. All you have to do is just say, ‘stuff it.’

Relaunching Kmart

Kmart wanted to do something big for their relaunch and to announce their new everyday low prices. So in one of the craziest shoots ever we invited 1000 mums in store to guess the new prices. In the following 6 months, Kmart acquired over 3 million new customers and unit sales increased by 25 million. Well, OK!

Did Someone Say More?

We shoot one of these spots every month. So, we’ve made a lot over the past five years. Do the math as they say.

Paying homage to the Coen Brothers, we shoot them very simply; shot, reverse shot.

That way we can compress the story into fifteen seconds.

And we use wide-angle lenses to get in close to amplify the awkwardness.